Thrill AND Excitement

Waku Waku: The Thrill and Excitement
of Creative Experiences

Roland's mission is not only
to produce simple-yet-powerful tools for creativity
—it’s to inspire people around the world
with the thrill and excitement
of creative experiences that surprise, delight,
and stir the soul.

Roland's desire as a company is
to be equally excited
by the music, videos,
and other content people create using our products.

In Japan,
“waku waku” is the expression for
this kind of thrill and excitement,
and Roland promises to share
lots of “waku waku” in the future.